Communication Theory: Media, Technology And Society

$13.13 New In stock Publisher: SAGE Publications Ltd
SKU: SONG0761970703
ISBN : 9780761970705
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Communication Theory: Media, Technology and Society

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

Specification of Communication Theory: Media, Technology and Society

GENERAL
AuthorDavid Holmes
BindingPaperback
LanguageEnglish
Edition1
ISBN-100761970703
ISBN-139780761970705
PublisherSAGE Publications Ltd
Publication Year2005
DIMENSIONS
Height6.14 inch.
Length0.62 inch.
Width9.21 inch.
Weight0.93 pounds.

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